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March 19, 2024
Maximizing Growth With a Fractional CMO & Marketing Team: A Strategic Approach for Modern Businesses
Summary
Discover how Fractional Marketing offers modern businesses a flexible, cost-effective way to harness expert marketing strategies for growth. Learn about the benefits of aligning marketing and sales, what to look for in a Fractional CMO, and how this approach can transform your business.
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February 15, 2024
Cracking the Demand Generation Code: Lessons from Shree Goldman and Funko Pop Mania
Summary
Want to ignite passion and demand for your brand? Discover how to collect insights on audience psychology to create content, influencer partnerships, and more. This blueprint goes beyond Funko Pops - it's a guide to igniting lasting demand in any industry.
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December 21, 2023
Breaking the Cycle of Overwhelm: The Marketer's Guide to Embracing Work Efficiency
Summary
When trying to stay afloat amid the immediacy of tasks and communications, we sometimes forgo the very strategies that could save us time in the long run, such as adopting new apps or optimizing our work environment.
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December 19, 2023
Measuring Marketing Success: Data-Driven Storytelling Guide
Summary
Imagine if every piece of data were a puzzle piece. Alone, it's just a minuscule fragment of the total image. But when you put them all together? Voilà. You get the full masterpiece—that's what modern marketing is about with data-driven storytelling. It’s not enough to have numbers and stats; we need stories that make sense out of those figures.
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December 19, 2023
Prioritizing All The Things: A Marketing Strategy Framework for Business Wins
Summary
What do I prioritize? It's a conundrum familiar to every marketer, regardless of industry or company size. The answer, however, isn't a one-size-fits-all recipe, but a strategic dance of data, intuition, and alignment with your core business goals.
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December 19, 2023
Leveraging AI for Marketing Assistants: The Future of Digital Marketing Strategy
Summary
Just imagine the incredible productivity of human creativity combined with the precision of AI. It's like having a superhero sidekick for your marketing efforts! In this comprehensive guide, we'll dive into how you can supercharge your marketing assistant's potential, ensuring that your brand stands out in a saturated market.
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December 19, 2023
Your Marketing Impact Equation
Summary
Forget vanity metrics and fluffy jargon – the impact equation demands clarity and purpose. It asks you to define, in concrete terms, what success looks like for your marketing endeavors.
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December 19, 2023
Integrating AI into Marketing Teams
Summary
The integration of AI into your marketing team is not just an upgrade—it's a necessary evolution to stay competitive. But how can you do it effectively? Let's explore the strategies and considerations that will enable you to seamlessly incorporate AI into your marketing processes.
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December 14, 2023
Building a Marketing Plan and Reporting Framework for Clarity and Confidence
Summary
Creating a marketing plan and reporting framework may seem daunting, but it's an investment that pays off in the long run. By demystifying marketing and providing transparency, you can build trust, foster collaboration, and ensure your marketing efforts are indeed driving business success.
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December 14, 2023
Marketing Assessment: A Self-Assessment Checklist for Marketing Leaders
Summary
The red numbers on the marketing dashboard glare back, mocking your best efforts. Campaigns fizzle like damp fireworks, and engagement metrics hover stubbornly in the doldrums. If you're a marketing leader facing this reality, you know the sting of underperformance. But before the panic sets in, take a deep breath and grab this self-assessment checklist.